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  • Mobile App PromotionsIf your business has been working hard to create the next great mobile app, you know it’s no walk in the park to go from startup to launch. Mobile app development takes time, know-how, lots of testing and good old-fashioned hard work. Once you’ve worked out the kinks, and it’s time to tell the world about it, you should have a solid plan in place to promote it.

    1. Make sure your app has a home base. Creating a unique landing page or website that focuses solely on your app is critical to your marketing efforts. This is the place to tell your story and share tips and tools that pertain to the app. This is especially important pre-launch, when you want to build interest in your product, since you need to drive traffic to one main hub.

    2. Tell everyone you personally know about it. Sounds pretty obvious, right? But you need to be organized about telling your story and should create a list of contacts from day one. Add new people to the list as you think of them. To make sure your app stays top of mind, keep people apprised of your progress.

    3. Reach out to influencers to tell your story. Early in the launch process (or even pre-launch) contact thought leaders in your niche and ask for their feedback. If you can persuade bloggers and other influencers to try your app and tell their followers and communities about it you’ll be ahead of the game.

    4. Promote and link to your app on existing sites. If you have an existing website and social sites put your new app launch announcement front and center and talk about it frequently (tweet about it and post to Facebook, LinkedIn, your blog, etc.). Use social ads as well as promoted posts and tweets to bring brand awareness to your target market. Upload tutorial videos on YouTube and promote to your target audience through paid ads.

    5. Create new social sites. As an offshoot of your core social sites, set up pages that specifically promote your new mobile app. (Then see No. 4 above.)

    6. Run mobile ads. Promoting your mobile app directly on smartphones and tablets, where the app will be used, can reap huge rewards (and downloads) and will probably get you more bang for your buck than other advertising methods.  Apple iAds, Google AdMob and ValueClicks Greystripe offer a variety of ad styles and solutions that work on the many different devices, platforms and carriers that come into the mix. Earlier this year, Google launched the more intuitive App Promotion Ad that is available to AdWords Enhanced Campaigns subscribers. It is easy to use and will only promote your ad on the platforms you support.

    7. Create a How-To Guide on SnapGuide. KISSmetrics recently ran a post on this up and coming platform that caters to the creation of, well, how-to guides, and why it’s a good fit for mobile app developers. Snapguides are designed to be short and sweet and are easy to share. Read the full KISSmetrics post about using Snapguide to promote your mobile app here.

    8. Take advantage of mobile app tools. MobileDevHQ is a tool that is designed to “Drive High Quality Downloads through App Store Optimization” (like SEO, but for mobile apps), help with keyword selection so you get found in the App Store and Google Play, plus it can provide rankings vs. your competition. Flurry is another mobile analytics option that can help you target your ads and give you intelligence to help identify key behaviors and habits to fine tune and more efficiently use your ad spend.

    These are just a few ways you can get the word out and do it wisely. If you’re looking for help getting your mobile app development off the ground, Infovision can help. We offer a wide variety of technology solutions to help your business maintain its competitive edge.

    Resources:

    How to Use Snapguide to Promote Your Mobile App

    The 5-Step Plan to Promote Your Mobile App

    How AdWords Enhanced Campaigns Can Be Used to Promote Your Mobile App

  • mobile securityIf you work in a highly regulated industry, we’re preaching to the choir when we say that keeping data secure means making sure that your systems protect the data whether it’s “at rest” (that is, stored in your system) or being moved from one system to another through insecure tools such as email or mobile devices.

    But these days, as nearly every business is confronted with an increasingly complex ecosystem of security measures and regulations, balancing data protection and performance is becoming more important for all enterprise IT teams.

    Ideally, sensitive data would remain secure thanks to an enterprise-wide data encryption plan that covers all enterprise networks and systems. But in the real world, that’s not likely to happen. Read more

  • CIO strategiesFor the last few years, as businesses have weathered the global recession and its slow recovery, there’s been no question about the priorities and strategies CIOs had to focus on. It was a time of focusing on survival – of keeping up with the stress and strain of meeting customer and user expectations and needs while sticking to a tight budget for IT staffing, equipment, and tools. Read more

  • Just a few years ago, mobile devices were the tools of business professionals. The PDA and smartphone giants were Palm and RIM, and these devices were largely restricted to business use. Today, however, smartphones are quickly becoming the mobile communication choice for personal use, with close to half of U.S. adults owning one. This widespread adoption means that more options are available, and devices are upgraded faster than before, with consumers often more able to keep up with the latest mobile technology than companies are. Because of this, many companies and employees alike began to realize the advantages of adopting a bring-your-own-device (BYOD) policy. Read more

  • As marketing and advertising moved into the digital age, websites became the central focus of most business’ promotional efforts. While a strong and effective web presence is still essential, advancing technology means that relying on a website may not be enough to reach your customers where they are. As technology shifts towards a widespread reliance on mobility, mobile apps are providing companies with the presence they need to reach customers on the go. In addition, mobile apps are also proving to be valuable tools that not only increase overall brand awareness, but can also increase current customer loyalty and retention. Below are five ways in which a mobile app can result in more loyal customers for your business.

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