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  • 5-6-13 How to protect against security dangers in mobile bankingAlong with other significant advances in banking technology, mobile banking has completely transformed the way the consumer conducts financial transactions. From the “select-and-click” ease by which you can transfer funds or pay bills, to capturing an image of a check for deposit, there’s never been a time where banking has been easier. According to New York Research Firm Frost & Sullivan, 12 million people used mobile banking services in 2009. They say that number is expected to climb to 45 million by the year 2014. However, the convenience of mobile banking has raised a number of security concerns about identity theft. But by adherence to basic protective precautions, you can significantly reduce your chances of theft. For secure banking, at the very least, you should:

    • Download an anti-virus app. Invest in anti-virus protection or use one of the many free versions available to smartphone users. You can also check with your bank about any security or identity theft protection features that you can enable.
    • Enable remote wipe-out services. Most smartphones also offer wipe-out features like those provided by MobileMe for the iPhone, that automatically erase the information on your phone if you claim it as lost or stolen.
    • Immediately log out.  Make sure to go through the app’s formal log off process to ensure your account access information is secure of any bank apps or sites where your financial information is stored as soon as you’ve finished your transaction. Merely exiting a mobile banking application does not mean you’ve safely logged off.
    • Mitigate risk with identity theft protection. Identity theft protection or insurance packages can usually be purchased from your financial institution. Some of these packages may already be included in bank fees you already pay. Check with your bank to find out if you have that protection.
    • Download only authorized apps. Only downloading authorized smartphone apps, like those found in the Apple App Store or Android App Store, can reduce the possibility of downloading malware. This approach doesn’t guarantee virus protection or completely eliminate mobile banking risks, but it will limit the potential of security breaches.
    • Don’t store log-in information: There is no reason to store log-in information of any kind, not even a user ID. Saving user IDs gives hackers less work to do when trying to steal your account information.
    • Contact your service provider. If your phone is stolen contact your service provider as soon as you possibly can. You can ask them to freeze your service to prevent unauthorized transactions and monitor any activities on your account for a certain amount of time to be on the lookout for any suspicious transactions.

    Mobility banking was designed to be a convenient, safe and hassle-free way to process financial transactions.  Taking  these precautions can go a long way in giving you the protection you need for secure banking and without fear of theft.

    Photo Source

    Information Sources

    The dangers of mobile banking

    Is Mobile Banking Safe? Mobile Banking Risks and Rewards

  • 5-3-13 Creating Apps Your Customers LoveConsider the apps you love most. Think about what makes you love it and use it. Chances are it’s highly-entertaining or informative, or it simplifies your life in a significant way. But good mobile apps don’t just happen. They have to be developed with the end-user’s wants and needs at the center of the design process. And a “one size fits all” approach doesn’t work either. Great apps generally fall into one of these four, or a combination of these categories:

    1. It makes life easier

    2. It’s informative

    3. It’s entertaining

    4. It saves time and money

    That’s a pretty simple formula for success, but creating it and tying it all together with a user interface (UI) that impresses your consumer is no easy feat. It takes a great deal of technical skill coupled with a deep understanding of what appeals to your customer to keep them coming back for more. Incorporate these basics into your app design and you’ll have customers in the palms of your hands.

    Consumers love apps that look good and are smart

    The app world is competitive. The way an app looks and feels is crucial and it’s likely that you’ll only have one chance to make a good impression. If a user downloads your app and it doesn’t operate well then chances are you’ve lost that customer for good. If there are really cool elements that could be built into the design, first ask whether or not it adds functionality. If it doesn’t, scrap it.  An app should feel intuitive and smart to its user, not clunky, overdesigned or bogged down.

    Consumers love apps that do all the work

    When designing an app developers must consider how people think things should naturally work and design according to those specifications. Users don’t want to do a ton of work to use an app. Remember they’re drawn to apps that make their lives easier in some way. The best way to determine if consumers will find the app usable is to let them use it. Test it out on potential users. Watch them as they navigate through the app and ask questions. Figuring out design issues early will save time, money and heartache.

    Consumers love apps that make “mobile” sense

    A presentation by mobility expert Nick Watt says a good app “plays to the strengths of mobile” which he says are: communications, spontaneity, geo-sensitivity, short periods of use and focused activity.  Watt uses Shazam, the music discovery application that utilizes a smartphone’s microphone to listen to ambient music and correctly identifies it,  as his example. Shazam typically isn’t a regularly used application, but it serves a purpose. The app keeps a log of each song it tags, allowing the user to quit the app after identifying a song. The options to buy, listen or share a track via Twitter or Facebook increases interaction time and the likelihood of the user coming back to the app to get the name of the track many times after it was first tagged. What’s not to love about an app that helps you remember the name of that song you breakdanced to in 6th grade!

    Testing “lovability”

    Finally, to find out how likely it is that a customer is going to love your app, simply ask yourself:  ” Is the app intuitive and pleasing to the eye?” Would I use it again? Did the experience resonate with me? And lastly, would I recommend it? If the answer is yes, yes, yes and yes. You have a winner.

    At InfoVision, we have the experience and expertise to develop mobile apps that customers love. To learn more about how we can provide the solutions you need, contact us today.

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    Information Sources

    What makes a great mobile app? -slideshare

    How to Succeed with your Mobile App

    What makes a great mobile app? -article

  • In the last several months, there’s been much ado about the future of wearable devices. If you’re not familiar with this term, wearable devices are the next generation of smart mobility — technology that goes where you go.

    By now, most of us are fully accustomed to, no matter where we are, logging on via our phones, tablets or laptops and responding to email, accessing documents or even conducting video meetings. Take that idea a step further and imagine being able to accomplish these tasks with devices that can be worn on your body. It’s certainly an idea we’re drawn to, but will it catch on? Major mobile solutions players like Google, Apple, Sony and other tech giants seem to think so, and to prove it, here are the devices they’re beginning to buzz about:

    Smart Watches

    Remember the calculator watches from the eighties — one of the early forms of wearable computing devices? Now think of all the functionality found in your iPhone strapped to your wrist. Pretty sweet. That’s exactly where smart watches are headed. And while early versions don’t have all the capabilities of a smart phone, they certainly do much more than addition and subtraction. While functionality varies among these new devices, many, using Bluetooth technology, operate as phones, cameras, navigation systems and run mobile apps that allow gaming, as well as playback of video and music files. All of this, within arm’s reach.

    Google Glass

    Perhaps one of the coolest wearable devices coming down the pike is Google Glass, which are worn like eyeglasses that display information right in the lenses and operate by voice commands. Its light weight, break-resistant design was developed to make it easy and practical to wear. According to the website for the device, you can take pictures of what you’re seeing in front of you, you can record video of what you’re seeing and you can even share it all live. And there’s more; it will translate languages for you and map out a path to find your way back if you get lost hiking.

    Smart clothing

    How about a t-shirt that measures your heart rate, respiration and skin temperature? What if that same t-shirt could also be customized to measure moisture in the skin and serve as a EKG monitor? These are the kinds of “smart fabrics” that are available now for consumers. There are even vest with built-in solar panels that will recharge any electronic devices the wearer is carrying. That’s smart.

    Smart fitness devices

    Health and fitness enthusiasts will also be able to enjoy more sophisticated wearable technology with gadgets that wirelessly transmit info to mobile apps or websites that keep up with daily activity, calories or even sleep patterns. Where older devices may have only tracked steps taken or how many calories were burned during a given period, new devices also take it to the next level by adding skin temperature and heart rate monitoring.

    Infovision and our expert team of mobile application developers work to stay ahead of emerging trends. Contact us and we can help your company determine what will keep your technology at the cutting edge of consumer wants and needs.

    Photo Source

    Information Resources

    Will 2013 Be the Year of the Smart Watch?

    Google Glass

    10 Wearable Health Tech Devices to Watch

    Wearable Medical Technology Set to Take Off

    Wearable Gadgets and the Future of Fitness

  • mobile solutionsEnterprise mobility strategy has been struggling to keep up with user demands and the rapid improvements in smart phone and tablet technology for several years – and IT’s advanced mobile solutions dilemma isn’t getting any easier in 2013. Forrester Research says that the market for enterprise mobility solutions will hit $405 million by 2014, and that’s just for off-the-shelf products and services.

    The problem for IT management is finding the right balance between end user demands (productivity improvement, anytime/any device access, consumer applications, usability, efficiency, and access to rich media – video, audio, interactive applications) and corporate requirements (security, compliance, policy management, controllable costs, and efficiency).

    Few enterprise IT departments have the broad range of expertise required to support multiple mobile platforms and apply security and policy management practices consistently across differing mobile operating systems. Add in the need for Android application development, mobile security solutions, and iPhone application development skills, and it’s easy to see why there’s a high demand for InfoVision’s proven outsourced and strategic staffing services in the advanced mobile solutions space. Read more

  • Do you need a dedicated Web app for your employees and customers to use – or can a mobile-friendly webpage accessible via a browser do the job?

    How device-specific does your mobile app need to be – can you have one app for iPhone and iPad, or do you need apps designed for each device’s unique display characteristics?

    What about the mini tablets – or maxi smartphones that are showing up in greater numbers at CES in Las Vegas this week?  Will the 5-6” displays change the rules again?

    Questions like these are plaguing CIOs around the world as they finalize plans for mobile app development and mobile Web deployments for the coming months.  Unfortunately, the only thing that’s certain about trends in this area is that they’re being driven by consumer behavior instead of IT preferences – and the pace of change isn’t slowing down. Read more