Mastering omnichannel retail: trends, challenges and innovations
This discussion will explore the future of retail transformation in an era where 73% of consumers use multiple channels during their shopping journey. It will also address challenges in integrating digital and physical platforms, offering actionable insights to optimize operations and elevate customer experiences.
Experts will delve into strategies like personalized marketing, social commerce, and AI-driven technologies, driving a projected 20% increase in customer retention rates for omnichannel retailers.