A group of leads and contacts exposed to specific marketing communications to organize marketing plans and assets. Campaign records contain valuable data like performance metrics and means that salespeople can quickly use to optimize future efforts.

An electronic component used to store energy electrostatically. As current flows into a capacitor, it charges up, so the voltage across it increases.

Also known as general ledger, it records all information on economic transactions in a centralized way.

This is the method of connecting two blockchains, therefore permitting transactions between the chains to take place.

A Salesforce real-time enterprise collaboration platform that lets users work together, talk to each other and share information. Chatter can be used as a company intranet or employee directory.

A mechanical or electronic device that automatically regulates a system to maintain the desired state or set point without human interaction.

The final deal stage in the sales cycle, where a prospect has signed or electronically accepted a contract and becomes a customer officially.

A system in which information collected by marketing and sales professionals is made available to both teams. It allows attribution of sales opportunity revenue to marketing campaigns so that overall campaign revenue performance can be analysed.

An on-premises or cloud-based software that sits between a cloud service user and a cloud service provider. It serves as a tool to monitor organization's security policies through risk identification and regulatory compliance.

A collection of hardware and software elements needed to enable cloud computing that includes computing power, network, storage and a user interface for accessing virtualized resources.

Also known as cloud computing security, it is a series of safety measures designed to protect cloud-based infrastructure, applications and data.

This means that a blockchain transaction has been verified by the network. Once confirmed, it can’t be reversed or double spent.

Developer enablement frameworks that accelerate cross-cloud integration by providing code, configuration, and implementation patterns. Connectors aren’t standalone products.

This method involves a cluster of peers who make decisions for maintaining a distributed ledger used to achieve accord on the ledger’s contents via consensus.

Semi-decentralized network where members are granted access to a group of individuals or ‘nodes’ instead of a single entity. It offers better security as compared to public chains. Consortium blockchains are used by multiple organisations to govern the industry and it gives them better control of resources.

A contact is a qualified lead. It is the people associated with accounts marketed, sold and supported. The contact record contains details like name, address, email, and phone number.

Contact roles specify the part a person plays in an account, case, contract, or opportunity.

A study of mathematical modeling of systems of a diverse nature, analyzing their dynamic behavior and using control theory to create a controller that will cause the systems to behave in a desired manner.

A computer system that connects to the robot in order to control the movements of the industrial robot arm.

A set of numbers used to represent a position –often there are two or three-dimensional positions.

The study of ciphertext, ciphers and cryptosystems to understand hidden aspects of the systems and therefore, to look for weaknesses or leaks of information. It is also referred to as codebreaking or cracking the code.

A digital or virtual currency that is secured by cryptography,a making it nearly impossible to counterfeit. This type of currency doesn’t have a central issuing or regulating authority and uses a decentralized system to record transactions and issue new units.

The method of converting ordinary plain text into cryptic text so that unintended recipients cannot understand, therefore securing information and communication.

Custom fields are metadata categories that describe the type of assets stored in a digital library. Salesforce administrators can define custom fields for standard or custom objects in their organization using the user interface.

Custom objects are objects that you create to store information specific to your company or industry.

Custom report types create complex reports that go beyond the standard Salesforce report types. A report type defines the set of records and fields available to a report based on the relationships between a primary object and its related objects.

The science of control and communications in animals and machines, or systems that behave like living beings.

The practice of protecting internet-connected structures such as hardware, software, servers, devices, network and data from cyber-attacks.

A cybernetic organism comprising a mixture of organic and mechanical electronic components.

An algorithm for encrypting and decrypting data.