Digital assurance is a necessary parameter to consider when adopting digital technologies to transform your business. It goes beyond quality assurance practices and ensures smooth interactions between various components of the digital ecosystem. The benefits of digital assurance practices show up in the form of resilience of the product, enhanced customer satisfaction and better brand equity.

Adopting digital technologies such as Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT) , Cloud Computing, Artificial Intelligence (AI) and cognitive computing in retail can be truly successful when supported by digital assurance practices.

Digital Assurance Drives Quality

Digital assurance is an all-encompassing strategy for ensuring that the adopted digital technologies of an organization are relevant to them and will continue to garner a higher return on investment (ROI) over a period of time.

With digital transformation programs, organizations are confronted with multiple quality concerns across different technical areas such as mobile solutions, omnichannel solutions, big data and analytics solutions and so on. In all of this, the foremost thing a customer seeks in a product or service is quality. User experience and security are extremely important and will always need extra attention.

Digital transformation brings with it a multitude of challenges in various aspects like network capability, performance, interoperability and security.  Consequently, digital assurance and testing become imperative for the success of any technology adoption.  Finally, robust digital testing services help the business to derive the best outcome from their IT architecture consistently.

Importance of Digital Assurance for Business Growth

Consumer behavior in digital retail is setting the pace and direction in the evolution of the retail industry. Every organization today understands that they need to have a robust plan in order to provide the customer with a flawless experience. This is achieved through digital assurance and testing which helps in the following ways:

• Mitigates digital risk and builds resilience



 
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Several inherent risks might arise during implementation of new digital strategies. These risks may include malware, data theft, workflow failures or even faulty integration. Having a strong digital assurance service is the key to addressing these issues.

• Validates products from customer’s perspective



 
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When accelerating digital transformation in retail certain rudimentary testing protocols maybe overlooked thereby missing some of the inherent flaws. Such oversight can be a setback to an otherwise delightful customer experience. Digital assurance ensures viewing the product from the customer’s perspective to catch flaws that would be missed otherwise.

• Builds Brand Value



 
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Digital assurance helps companies to set up and maintain a culture which spells of quality products and services. A sound digital assurance set up identifies and eliminates any bugs and glitches in the developmental stage itself.

• Customer Retention



 
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The digital transformation trends in retail are growing in leaps and bounds today. As a result competition in the digital world is brutal and customers have a myriad of options. Dissatisfaction with a product or service can lead to a customer shifting loyalty to rival brands. System crashes, latency, and virus attacks will work as deterrents to customer retention. Digital assurance serves to eliminate these glitches completely.

• Drives Compatibility



 
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Digital transformation in retail and other industries and must offer a uniform and seamless experience to customers across all platforms. So whether it is a smartphone or a laptop or a desktop computer or a tablet, the features and functionality of the software application should be the same. It is only through digital assurance while adopting digital technologies, that such compatibility can be achieved.

Cognitive Computing in Retail with Digital Assurance - Looking Ahead

Thanks to digital ubiquity in retail, the retail landscape is more complex and competitive today. Providing an omnichannel strategy for customers today has become the most basic capability for retailers. Companies desirous of  gaining a winning edge over their competitors can leverage the power of cognitive insight to offer a more personalized customer experience. There is now a bigger shift underway that is being driven by cognitive technologies such as Robotics Process Automation (RPA) and cognitive AI. Cognitive computing systems use AI and the powerful combination of enterprise data as well as data in the cloud to mine knowledge. They help to mimic brain functions such as learning, reasoning, recognition, language processing and other cognitive functions.  Their role in digital transformation is that they can be integrated with other technologies.

Conclusion

All the new and upcoming digital technologies are generating a huge amount of data. While data gives insight into the customer’s needs and wants, sound digital assurance practices empower them to use it across systems to impart great user experience.

The software enabled processes that drive the retail industry today need comprehensive testing and quality assurance to guarantee the desired results, of a flawless experience for the customer.